COVID-19 has had a huge impact on offline business, accelerating the popularity of online shopping, and consumers are gradually accepting online shopping, and many people are starting to run their own businesses through online stores. Online shopping not only saves the rent of stores, but also has more opportunities to show to more people on the Internet, even to global consumers. However, running an online store is not an easy task. The XINZIRAIN operation team will regularly update the tips of running an online store every week.
The choice of online store: e-commerce site or platform store?
There are two main types of online stores, the first is the website such as shopify, the second is the online platform stores such as Amazon
Both have their own characteristics, for the platform store, the traffic is more accurate compared to the website, but subject to the platform policy restrictions, for the website, the difficulty of obtaining traffic to follow some, but the operational skills are more flexible, and have the opportunity to incubate their own brand. So for business owners who have their own brand, the website must be the best choice
About the brand website store
For most people SHOPIFY is a good platform to build a website because it is simple and has a rich ecology of plugins.
For the brand website store, the website is only the entrance of traffic, but the source of traffic becomes the most important issue, and is also the difficult part of the initial operation.
Then for the traffic, there are 2 main sources, one is the advertising source, and the other is the natural traffic.
The traffic of advertising channels mainly comes from the promotion of various social media and search engine promotion.
Advertising traffic we will talk about next time, and for natural traffic, you can operate your various platforms of social media number to bring traffic to the site, but also through the site's SEO to improve the natural ranking to get search engine traffic.
To get more help about getting your online store starting, please follow our website, we will update a related article every week
You can also contact us to get more help.
Post time: Feb-02-2023
